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Frequently Asked Questions

• Why do you use downloads and not the number of times listened to?

  The IAB (Interactive Advertising Bureau) has drawn up a standard on how to measure podcasts. Everyone is free to follow this standard, but I would like to be transparent about how we do this.

• How is the number of downloads calculated?

  You can find out how downloads should be measured in the IAB technical document. To give some examples:

  • if someone loads an episode several times in a row, this counts as 1 download
  • if someone restarts an episode within the length of the episode, it will also be calculated as 1 download
  • bots (computers that search the internet) are excluded.